Going cruelty free can be a challenge. It’s tricky to know what products you can use and what you want to avoid when you first start out on your journey to change your beauty products over. And if I am honest, companies don’t make it easy on us. Lots of brands will happily tell you they are cruelty free when the reality is they are not. Others will fob you off and tell you that they comply with EU guidelines and animal testing is illegal in Europe (Which it certainly is) but that doesn’t mean the products haven’t been tested.
So here is my advice on what are you looking out for when it comes to keeping your beauty routine cruelty free.
Check for the Leaping Bunny logo
You will see a lot of bunnies on your journey to cruelty free but not all are equal. Some brands will pop a bunny on their packaging and state the product is cruelty free. These bunnies are worthless. You need to be looking out for the official Leaping Bunny image, this is the only logo to assure a product is 100% cruelty free. You will still find cruelty free brands that do not pay for the Leaping Bunny (such as Lush) but it sure is a good start to help you on your journey.
Vegan and Cruelty Free are not the same
If a product is listed as vegan, this does not mean it is cruelty free. Companies such as Loreal have now started to offer “vegan” beauty products. Sadly this no more makes them cruelty free than the moon is made of cheese.
If a product is sold in China, then it is not cruelty free
It can be difficult to tell sometimes if a company sell in China, however if you can be sure they retail there, then you can be sure their products are tested on animals. Sadly the Chinese government require products to be tested on animals by law before they can be sold in the country. No matter how much care and attention a company has paid to its production of products, their efforts are undone the second they enter the Chinese market.
However do not confuse this for products made in China. Products can be made in China and do not require any animal testing so long as they are not sold in the country.
Google is your friend
We are blessed to be able to use our phones and laptops to check if products we wish to purchase are cruelty free. There are so many wonderful resources out there to help you such as Logical Harmony, Ethical Elephant, Cruelty Free Kitty and Peta who all have their own lists for what brands are cruelty free.
You are on a journey and not every choice you make will be correct but it is important to forgive yourself for any mistakes. It isn’t your fault, if only it was easier for you to know which products fit in line with your ethics. You have made a choice to commit to small changes to your beauty routine and that is wonderful. My advice is if in doubt, double check and if you need a quick replacement for an old product but have no time to research then stick to safe brands that you know you can walk into a pick cruelty free products with ease from such as Lush, Marks and Spencer own brand, Superdrug own brand and Aldi own brand.