Upon arrival I quickly noticed how small the venue was inside. Not a patch on the size of the Dublin show. Next I noticed a serious lack in number of Pro Brands. Don’t get me wrong brands like Neils Yard, Tropic and DoTerra have a place in the beauty market but not at one that should be a show filled with professional brands.
I headed for the main stage and was pleased to see they had talks on both Vegan Make-up and Green Beauty.
The first talk I sat through was a demo with BPerfect cosmetics. They were showing off their 10 second tan and the LMD Master Palette. They were very interactive and happily inviting members of the audience up to see and try the products on their skin. They were also showing a back mitt, much like the one below, for tan application. Clever idea really!
I was however confused if BPerfect were cruelty free. I asked and the answer I got from the stage was a bit wishy washy and involved talking about China – however the wonderful Brendan from BPerfect seen my story mode post on Instagram pondering their ethics and got in touch to assure me they are 100% cruelty free! With that in mind, the 10 second tan and LMD Master Palette are on my soon to buy list because they really did look fabulous from the demos (and perhaps the beautiful Carnival Palette too saying as I’ve been browsing their site and love the colours in it!).
Next I sat down for the Green Beauty talk. This one was led by a Tropic Ambassador. She made some great points and included great facts regarding sun screen and the coral reef. However she did start talking about the Talk Dirty app which was when she lost me. I really do not recommend this app at all. Just because a product contains chemicals does not mean that all chemicals are bad and you should avoid these products. Lets be honest, everything is made up of chemicals including YOU.
She redeemed herself however when talking about spending your money with the brands whose ethics you believe in. I 100% agreed with what she was saying and I am sure you as a lover of cruelty free cosmetics understand exactly why it is important to buy only cruelty free cosmetics, leaving those companies still testing on animals to catch onto the fact we wont be shopping with them.
After the Green Beauty talk I went for another look around and spotted a small stand for Lovegrove Essentials. I’d never heard of the brand so stopped to take a look. Run by a mother and daughter (who also happen to be a yoga instructor and a beauty therapist) the products are based around essential oils and their effects on the body and mind. They are also cruelty free and had the most beautiful info books.
Other brands flying the cruelty free flag included:
Overall I would say the show was lacking in a lot of the major brands and it really does need some major improvement for the future. If you only had the time to go to one show, I would say do Dublin because Belfast is currently a poor imitation.
Roll on October!