Naked make-up has been floating around some Lush shops for a few months but last week it at long last made an appearance in Lush Belfast. Being Irelands largest store, Belfast created a space to bring the make-up range into their store as part of a month long focus on zero waste. Does that mean they will only have the make-up for the month!? Well, no! It was intended to be in store short term but the team pushed for it to become a permanent fixture and the powers that be agreed to it!
Bloggers galore flocked to be first to see the new make-up range and had the opportunity to book slots with a make-up artist to have assistance picking the items that would best suit their needs and colour shades.
The shade range available in the naked make-up is pretty spectacular. The brand wanted the slap sticks (foundations) and trix sticks (concealer/contour) to be very inclusive with a wide shade range. The swatches on my hand are the lightest and darkest colours available. The have also cleverly run the range up in numbers rather than giving them crazy names and followed this with a W,N or C to make it easy to know which shades are for warm, neutral or cool skin tones. Better still, if you don’t know what shade to go for, plenty of the team are trained to advise so you will never be left feeling lost and longing for help.
The Highlighter range also comes in a variety of shades and they can double up as shimmering eye colours. I do love a bit of multi-function action in a product.
I didn’t manage to get a photo of the full lip range but there are around 40 shades meaning there is a colour for everyone. My mind was blown with the cute vintage lipstick holders being sold separate to the lip colours. This means you avoid having to bin packaging and the lipstick holder can last you a lifetime. Each refill cartridge comes in a wax seal to protect it from damage. When you get home, you remove the wax and pop it into the holder. Magic!
The evening also featured a talk from one of the company founders and make-up developer Rowena Bird.
Rowena spoke about the naked make-up range and why she is passionate about reducing waste. She doesn’t just talk the talk, no. This lady unbelievably turned 60 this year and inspired by living in front of the beach, she decided she would like to litter pick 1 tonne of waste from local beaches and waterways. That target soon snowballed to 6 tonne when she realised she has the help of all her friends and coworkers in Lush.
We often think of plastic being the problem but during the talk she dropped the bombshell of just how much cardboard is used to package beauty products each year. I almost fell off my chair when she said 10 million hectares of trees are used each year to package beauty products alone. I mean, can you even picture that in your head? Mine hurt trying to imagine it. Learning this fact inspired Lush to go beyond the current naked make-up range and Rowena announced they will be using Tagua nuts as the packaging for the new pressed eyeshadows
This nut was originally used to replace ivory buttons due to its colour and durability. Personally I think it makes a pretty beautiful packaging idea for eyeshadow.
I also loved that the make-up event had people on hand to braid your hair with flowers. I mean who wouldn’t love a flower crown in their hair? This felt totally in keeping with the brands love of natural ingredients and simple but effective beauty. Super Stylin’ indeed!
Have you tried the new range yet? Let me know how you got on.